
AUTHOR · FOUNDER
I write about ecommerce brands that run on their own, and about what is worth knowing before you start.
Verified on 21 October 2026.
Before AirPunk, I worked in the strategy and innovation department at Louis Vuitton.
Today I am building AirPunk so anyone can run an autonomous ecommerce brand. The idea: the AI takes the daily work of a brand, so starting one is no longer reserved for people who already have time, a team, or a large budget.
Starting a side income without leaving a job, choosing tools without falling for prices or figures you cannot check, getting ready for Black Friday or Christmas, and following what public decisions change for freelancers. I try to cite only sources you can open yourself.